--- title: The Line Card Pulse (High Point, 7.28% Mortgage Rate, Consumer Confidence) description: the 30-year mortgage rate hits 7.28%, consumer confidence is lowest since 2014, and High Point brands place opposite bets. image: https://blog.supercatsolutions.com/hubfs/furniture-industry-market-report-2026-10-05.webp --- [Skip to Content](https://blog.supercatsolutions.com/the-line-card-pulse-high-point-7.28-mortgage-rate-consumer-confidence#body) Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut.  Close [![The Line Card Logo](https://blog.supercatsolutions.com/hubfs/Frame%20398416.svg "The Line Card Logo")](https://thelinecard.com) Toggle Menu - [Industry Report 2026](https://stateofselling.supercatsolutions.com/?__hstc=17227558.cbcf6f27ac90dfae2104de5fd3ac9726.1776122199094.1777926027985.1777928766063.32&__hssc=17227558.16.1777928766063&__hsfp=582344419c6017795f389f66b859be79) - [Sales Efficiency Calculator](https://efficiencyleap.supercatsolutions.com/) - [SuperCat Solutions](https://supercatsolutions.com/) - [SUBSCRIBE](https://blog.supercatsolutions.com/the-line-card-pulse-high-point-7.28-mortgage-rate-consumer-confidence#subscribe) [The Line Card Pulse](https://blog.supercatsolutions.com/topic/the-line-card-pulse) # The Line Card Pulse (High Point, 7.28% Mortgage Rate, Consumer Confidence) Read Time **4 mins** [mailto:?subject=The%20Line%20Card%20Pulse%20%28High%20Point%2C%207.28%25%20Mortgage%20Rate%2C%20Consumer%20Confidence%29&body=https%3A%2F%2Fblog.supercatsolutions.com%2Fthe-line-card-pulse-high-point-7.28-mortgage-rate-consumer-confidence](mailto:?subject=The%20Line%20Card%20Pulse%20%28High%20Point%2C%207.28%25%20Mortgage%20Rate%2C%20Consumer%20Confidence%29&body=https%3A%2F%2Fblog.supercatsolutions.com%2Fthe-line-card-pulse-high-point-7.28-mortgage-rate-consumer-confidence) ![Furniture industry market report](https://blog.supercatsolutions.com/hubfs/furniture-industry-market-report-2026-10-05.webp) Table of Contents - [WAC Bets on Technology, Kincaid Bets on Showroom Space](https://blog.supercatsolutions.com/the-line-card-pulse-high-point-7.28-mortgage-rate-consumer-confidence#WAC) - [Fall High Point Floor Grows as ANDMORE Expands and Crystorama Sells the Making](https://blog.supercatsolutions.com/the-line-card-pulse-high-point-7.28-mortgage-rate-consumer-confidence#ANDMORE) - [30-Year Mortgage Rate Hits 7.28%](https://blog.supercatsolutions.com/the-line-card-pulse-high-point-7.28-mortgage-rate-consumer-confidence#Mortgage) - [Consumer Confidence Falls to Its Lowest Since 2014](https://blog.supercatsolutions.com/the-line-card-pulse-high-point-7.28-mortgage-rate-consumer-confidence#Confidence) - [Oregon Furniture Retailer to Close After Nearly 70 Years](https://blog.supercatsolutions.com/the-line-card-pulse-high-point-7.28-mortgage-rate-consumer-confidence#Oregon) --- Manufacturers are spending. Buyers are pulling back. At fall High Point, WAC is launching a technology division, Kincaid is opening a flagship showroom, and ANDMORE and Crystorama are crowding the floor. Meanwhile, the 30-year mortgage rate hit 7.28%, consumer confidence fell to its lowest since 2014, and an Oregon retailer is closing after nearly 70 years. Five signals, one tension: the trade is betting on growth into a more cautious market. Each one is a decision your team makes this week, not next quarter. ### WAC Bets on Technology, Kincaid Bets on Showroom Space WAC Group is launching WAC Home Technology, an entirely new division, at fall High Point Market, expanding beyond its core lighting business into connected and smart-home product. Kincaid Upholstery celebrated a new flagship showroom at the same Market this week. Two opposite theories of where growth capital goes, announced in the same cycle. **WHY IT MATTERS** - Lighting brands now answer to a visible bar: WAC put a named category-expansion bet on the industry's flagship stage, and buyers will ask what your assortment roadmap says about adjacent tech. - Upholstery carries the showroom test: touch and feel still drive the sale in that category, so Kincaid's flagship is the clearest read on whether physical presence still earns its cost. - Ask every key account which bet it's making for next year, new category or physical presence, and hold your own capital decisions until Market coverage shows which story draws more dealer attention. *Sources:* [Furniture World Magazine](https://furninfo.com) · [Home Furnishings Business](https://www.hfbusiness.com) ### Fall High Point Floor Grows as ANDMORE Expands and Crystorama Sells the Making ANDMORE announced it is expanding its Fall 2026 High Point Market offerings, adding to an already more crowded exhibitor mix this cycle. Crystorama is staging a production-design-focused event at Market, putting how its products are made front and center as a showroom draw. Together with WAC and Kincaid, the moves make this an unusually active cycle of named, forward-looking bets. **WHY IT MATTERS** - A more crowded floor means more competition for buyer attention, so pre-Market outreach has to start earlier and say more than "visit our showroom." - Lighting brands now compete on the production story, not only the finished product, and a standard catalog walk-through sells against Crystorama's different motion. - Check whether your Market presence tells a production story or only a catalog story, and rework the pitch before the next show if it's the latter. *Sources:* [Furniture World Magazine](https://furninfo.com) · [Home Accents Today](https://www.homeaccentstoday.com) ### 30-Year Mortgage Rate Hits 7.28%, The 30-year mortgage rate climbed to 7.28% this week, up from 7.03% a week earlier and its highest level in nearly three years. The 0.25-point jump continues the threshold breach from last cycle and shows the climb accelerating, not holding steady. **WHY IT MATTERS** - Financing conversations just got harder: 7% is no longer the ceiling, and buyers who anchored on it need a new number. - Big-ticket furniture and lighting purchases tied to home moves and renovations take the sharpest hit from rate pressure at this level. - Reset financing talk tracks around an 8% scenario now, before buyers reach that threshold on their own. *Sources:* [Freddie Mac](https://www.freddiemac.com) · [AP News](https://apnews.com) ### Consumer Confidence Falls to Its Lowest Since 2014 The Conference Board reported that U.S. consumer confidence fell to its lowest level since 2014, amid elevated oil prices and inflation worries. The September jobs report added just 29,000 jobs, with prior months revised down. **WHY IT MATTERS** - Buyers now carry demand-side caution on top of financing-side caution, so every conversation needs a value and ROI case, not only a rate answer. - Discretionary big-ticket categories like furniture slow first when confidence sits at a decade-plus low. - Pair financing-timing talk with a confidence-building value argument in the same conversation; a rate-only talk track no longer covers the objection. *Sources:* [The Conference Board](https://www.conference-board.org) · [Bureau of Labor Statistics](https://www.bls.gov) ### Oregon Furniture Retailer to Close After Nearly 70 Years An Oregon furniture retailer is set to close after nearly 70 years in business, Furniture Today reported. The closure lands in a market still carrying financing and traffic headwinds. **WHY IT MATTERS** - Open orders and pipeline tied to this retailer are now at risk, so confirm your exposure this week. - Legacy independent dealers, especially in the Pacific Northwest, carry the highest channel-disruption exposure right now. - Check whether this retailer carried your lines, plan for the disruption, and review every legacy independent account for the same exposure while rates keep climbing. *Sources:* [Furniture Today](https://www.furnituretoday.com) ## Read more insights [Here](https://thelinecard.com/) You May Like These ## Related Articles ![](https://blog.supercatsolutions.com/hs-fs/hubfs/furniture-industry-market-report-2026-10-05.webp?width=700&name=furniture-industry-market-report-2026-10-05.webp) The Line Card Pulse ### [The Line Card Pulse (High Point, 7.28% Mortgage Rate, Consumer Confidence)](https://blog.supercatsolutions.com/the-line-card-pulse-high-point-7.28-mortgage-rate-consumer-confidence) ![](https://blog.supercatsolutions.com/hs-fs/hubfs/build-or-buy.jpg?width=700&name=build-or-buy.jpg) Sales Enablement ### [Build vs. Buy: The Real Cost of Homegrown and All-in-One Tools](https://blog.supercatsolutions.com/build-vs-buy-the-real-cost-of-homegrown-and-all-in-one-tools) ![](https://blog.supercatsolutions.com/hs-fs/hubfs/furniture-industry-market-report-Sep-21-2026-02-19-44-9154-PM.webp?width=700&name=furniture-industry-market-report-Sep-21-2026-02-19-44-9154-PM.webp) The Line Card Pulse ### [The Line Card Pulse (Rate Squeeze, Freight Friction)](https://blog.supercatsolutions.com/the-line-card-pulse-rate-squeeze-freight-friction) ## Smarter Selling Starts in Your Inbox Get exclusive playbooks, guides, and case studies delivered monthly [![The Line Card Powered by SuperCat](https://blog.supercatsolutions.com/hs-fs/hubfs/Frame%20398486-1.png?width=250&height=61&name=Frame%20398486-1.png "The Line Card Powered by SuperCat")](http://thelinecard.com)   © 2026 [SuperCat Solutions](https://supercatsolutions.com/) ###### EXPLORE - [Sales Guides](https://thelinecard.com/?tags=Guides) - [Strategic Playbooks](https://thelinecard.com/?tags=Playbooks) - [The Line Card Pulse](https://thelinecard.com/?tags=The+Line+Card+Pulse) ###### RESOURCES - [Industry Report 2026](https://stateofselling.supercatsolutions.com/?__hstc=17227558.cbcf6f27ac90dfae2104de5fd3ac9726.1776122199094.1777926027985.1777928766063.32&__hssc=17227558.16.1777928766063&__hsfp=582344419c6017795f389f66b859be79) - [Sales Efficiency Calculator](https://thelinecard.com/sales-efficiency-calculator-for-manufacturers-and-distributors) ###### LET'S CONNECT hello@supercatsolutions.com We’d love to hear from you! 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